Simon Sinek of "Start With Why"

Simon Sinek is an optimist. He believes in a bright future and our ability to build it together. Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from staff and members alike? In studying the leaders and organizations who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Simon O. Sinek is a speaker, author, and thought leader best known for developing "The Golden Circle", an innovative concept of human motivation. In addition to advising the RAND corporation on matters of innovation and planning, he writes for The New York Times, Wall Street Journal, The Washington Post, FastCompany, NPR and BusinessWeek, and is a regular contributor to The Huffington Post, BrandWeek, and more. In the nonprofit sphere, Simon works with Count Me In, an organization created to help one million women-run businesses reach a million dollars in revenue by 2012, and serves on the Board of Directors for Danspace Project, which advances art and dance. Click here to access the video.